Are you looking to use your social media channels to increase the traffic that comes to your website? Follow our tips below to increase click-through rates and boost your website’s traffic.

Brand consistency is key to increasing brand awareness and recognition across social media platforms.

With Instagram growing as a valuable platform to reach millions of users, growing your brand’s account organically is an excellent way to cultivate engaged and active followers.

Micro-influencers have made their way to be one of the top approaches to marketing new products and services. We have compiled some tips and tricks so you can make the most of the influencer you choose to represent your business or organization.

Anyone in the social media marketing game that hasn’t been frustrated by an algorithm change has only been doing this since the last one was implemented. They’re always a pain and usually come with a sudden precipitous drop in your numbers. But for those who stick to it and stay informed, an algorithm change doesn’t have to mean any more than a temporary inconvenience. Here’s how to get ahead on IG in 2019.

Social media marketing is always a challenge and an adventure, but if your business is a franchise it can present specific and special challenges that other businesses don’t have. So how should you go about making the best use of social media to promote your business online? Here are a few tips.

Social media is a great way to get the word out there about your brand. But once you have loyal followers on your account, what can you do to improve your presence on social media? The term “helping others” may not be clear at first. On social media, the word “help” takes a whole new light.

How do you write a post that is not only short and sweet but also stops people mid-scroll so that they actually read it and find it compelling? What is the recipe for a perfect post? There is a ton of noise out there, with brands creating and sharing more content than ever before and the network algorithms actively working to make organic reach harder to achieve. Only the best posts will get attention in this environment, so it’s time to up your game and write better social media copy.

How do you inspire people to take action with your social media posts? By using psychology, of course. Here are a few examples of where your mindset should be when creating your content, in order to get through to their mindset.

Instagram is a powerful tool in social media marketing. The platform transforms visual images to tell a story. This perhaps links to a feature the app offers known as Instagram Stories. Instagram users may post on their Story a photo of their new favorite pair of shoes or a funny video of their pet; for a business, this feature is much more.

2019 is here and if you haven’t already, it’s time to re-evaluate your social media marketing strategy.

Seemingly everyone these days knows that visual content is king in the social media arena. No list of social media tips would be complete without multiple visual content type suggestions to help their readers with lead generation. But why is that the case? Knowing the answer to “why” is the key to becoming an industry leader, so let’s breakdown the answer.

Instagram is booming now more than ever, and now is the perfect time to capitalize on it. This list of Instagram tips will help ensure that your presence isn’t stuck in the past. Whether you’re an IG newbie or just want to double-check your playbook, all of these Instagram tips deserve your attention.

What does it take to create evergreen content for your social media marketing use, especially when these days, every marketer has to be part designer, photographer, videographer, copywriter, editor and more?   Without the right tools and skills, this can take far more time than you have each day, so here are 30 great social media tools that can make your job easier.

Social media has recently gone through many massive shifts. The original text posts became less popular and photos and images became the main driver of traffic. Now, internet video has taken this progression to the next logical step and has become pure gold in every way.

2019 is just around the corner, so it’s important to start thinking the kinds of trends that both businesses and social media managers should be on the lookout for when it comes to best promoting themselves online in the coming year.

Social media is a vital tool in growing your business, but it can be confusing because it doesn’t come with an instruction manual. Here are five answers to some questions you might be having about social media.

It can be tempting to buy followers, because who doesn’t like seeing a nice big number when they go to their profile? But buying followers can have many more drawbacks than it does advantages. Here are four reasons as to why buying followers may not work out in your favor.