Vermont Tent Company
Over the past 35+ years, Vermont Tent Company has established itself as a nationally recognized leader and innovator in the event rental industry. Among their colleagues, Vermont Tent Company has a longstanding reputation and vast presence, but this presence wasn't translating over to social media. When the team came to us in 2023, they were missing out on their highly active community blooming across social media, and we were eager to bring their voice into the conversation.
Services provided:
Post Creation
Community engagement
Strategy
Social media account management
Consulting
Reporting, data analysis & auditing
On-site content creation
Results:
From March 2023-December 2023, we saw excellent cross-network growth, including:
A 99% increase in impressions, rising to 134,233
A 294.2% increase in engagements, reaching 6,898
An engagement rate that increased by 98.1%, landing at 5.1%
Photography: Jenna Brisson
We got to work quickly with their team in February of 2023; as they prepared to dive headfirst into their busiest season, we prepared to showcase their hard work on social media. We found that while their partners had often previously counted them out on social media due to inactivity, they were excited to embrace them with open arms and welcome them into their online conversations, and because of that, when it came to content, Vermont Tent Company was in a dream situation.
Photography: Ellen Sargent
Photography: Rodeo & Co.
Photography: Jenna Brisson
Photography: Rodeo & Co.
When creating a strategy, our goal with Vermont Tent Company was to use social media as a portfolio to showcase their breadth of offerings and knowledge to potential partners and clients while deepening the relationships they've built "IRL" online. By using the content they have, completing site visits to supplement it with our own, and actively engaging in community outreach on social media, we have done just that.
By the end of 2023, Vermont Tent Company had profiles filled with stunning content and informational and inspirational captions and had successfully broken into community conversations.
As their team winds up for a bustling 2024 season, we're excited to continue to share their success and stories across social media.
They had years of archived photos from event photographers and, with our support, began further outreach and organization to find a workflow and grow their supply. As photographers and planners realized Vermont Tent Company was back on the social media scene, they reciprocated by supplying them with endless photos, and we were excited to share the stunning events they had worked on across Facebook and Instagram.