A website is often an introduction to a brand, and it is important to have a site that is clean, functional, and clear. It is often the first impression for potential clients, an audience, or for followers. Thus, website clarity is extremely important. Here are some tips on how to improve user experience on your website!
Ensure that you have a mobile version of your website, and ensure that it works
Nowadays, people access websites on their phones because it is efficient and more convenient than using a computer. Because of this, it is extremely important to have a version of your website that is compatible with mobile phones. Here are some ways to optimize your site for mobile.
Improve your loading speed
Did you know that most websites are expected to load within three seconds? If your website has a much longer loading speed, it is clear that you don’t have a great user experience and they will likely leave your website in a faster time than it takes to load. A study by Radware revealed that a two-second delay in load time during a website visit results in an 87% abandonment rate. In short, if you want to start your user experience off on the right foot and keep your visitors coming back, you want your site to load in two seconds or less.
Use white space
If your website is too cluttered, or there is too much information on one page, users will be less likely to want to read or search for anything. This is where white space comes into play. By putting simple spaces between blocks of text, you are breaking down what could be seen as a huge wall of text into much more manageable, easier to read pieces that people will be more likely to engage with.
Like white space, bullets are a good way to break up text. Often, people read bulleted lists because they are clear, concise, and easy to understand. The organizational structure of bullets is very pleasing for people: it shows organization, but quite a bit of information can still be communicated.
Be selective about photo use
Photos are a great way to visually engage a website visitor, but it’s important to know when enough is enough. When you’re using bullets, it’s nice to include pictures for a few of your points, but not every single one. Your website is still professional, and using too many pictures can detract from the professionalism of the overall experience. However, using no pictures at all can be very boring for a reader. Like bullets and white space, pictures break up the text and give the audience a visual to attach with the text. If the picture is memorable, people will be more likely to read what you wrote about. One last point: be sure your pictures are related to what you’re writing about. If they’re random pictures that have nothing to do with the content, the point of the work will come across less clearly.
Link your socials
A website is a great way to get an introduction to a brand, but many people who visit your website want to know what your brand is up to on a day-to-day basis. That’s why it is very important to list all of your social media links in a prominent place so that people who are interested in engaging further are able to do so without having to search for the links.
Provide complete contact information
Your visitors may have a question while they are browsing your website. Therefore, it is important to make your contact information accessible. When your potential customers see your complete contact information on the site, they will immediately perceive that you are legitimate, which instantly builds trust. You should include the following information in the contact page:
- Full company name
- Contact address
- Phone number
- Email address
These days, it is nearly impossible to survive in the online business world if you don’t offer the user with a positive experience. By offering a good UX, you can ensure users will come back to your site time and time again. We hope these tips have given you some ideas on ways to make your site user-friendly. What UX tips have you found to be the most effective? Let us know in the comments!
Here are some other reasons people may be leaving your site.