Whether you’re running a small local business or a nation-wide company; social media should be an essential piece to every business’ marketing strategy. Social Media is one of the most powerful and cost-effective marketing tools that can reach any audience within seconds.
Gaining social media presence should not be an overwhelming step for any business, though we completely understand how often this is the case. Many feel the pressure to be on every single platform, though it’s vital to pick a platform that best reaches your target audience and strikes as much engagement as possible for your specific businesses and industry. It’s simple — quality over quantity.
When it comes to deciding which platform is best for your business’ needs, there are a few things you should know. Let’s take a look at the basics.
The use of Facebook can benefit almost every single business out there. Whether it be sharing photos, necessary updates, or having access to unique advertising tools and analytics, the opportunities for a company to thrive on Facebook are endless.
Facebook also offers many customization features for Business Pages that allow you to highlight the main pieces of your Business. Some of these options include contact information, hours of operation, and a quick link to the product or services you offer. To narrow it down, Facebook is best for small businesses because of its ability to present necessary information all on one page.
Instagram provides several unique tools for promoting a business. The ability to go live, post an Instagram Story, and market solely through videos and photos provides a way for companies to promote their products and services in a creative light.
Instagram may not be the best fit for your business if you don’t have a consistent flow of quality visual content. More artistic business’ tend to thrive on Instagram. To stand out on Instagram as a business, it’s essential to pay attention to detail and post high-quality photos to ensure an aesthetically pleasing page.
Twitter is great for sharing short updates, quick links, videos, photos, and polls. Twitter makes it easy to interact with other users by mentioning people and retweeting or liking their posts. This social media platform is useful for business’ to post quick links to their blog posts and more in-depth content on a different platform.
Twitter is also useful for companies to stay engaged with their customers. Customers can express praise or concern quickly and conveniently to a business about its product or services through retweeting and liking. If you are not a business with a highly active blog, this platform may not be for you.
Pinterest allows users to save content by pinning photos to specific categorized boards. An example of boards could be for recipes, weddings, or workout routines. Although most people look at Pinterest as a platform for personal use, it is beneficial for artistic niche businesses.
The platform has special pins called “Rich Pins” which make it possible for brands to add specific information regarding their business through links to product details, locations of stores, and images or videos. Pinterest is a very effective marketing tool for industries such as fashion, exercise, beauty, photography, design, and food products.
Youtube is a video-sharing platform that allows people to upload, view, rate, comment, and share content. It is one of the most significant spots for finding news, entertainment, and music. Youtube is an excellent platform for creative, visual, or educational businesses. By publishing frequent content, youtube influencers tend to maintain a vast audience.
Although Linkedin is a different kind of platform than most of the ones listed above, it’s a vital component to many businesses. Linkedin is a great place for promoting your professionalism in your industry, recruiting employees, and professional networking in general.
Linkedin is ideal for large corporate companies posting job openings, promoting their business, and providing information about company culture.