Whether you’re a business owner, blogger, or marketer, you know how important it is to create not only compelling content, but also make sure it reaches your target audience. It’s easy to get lost in the crowd with all the competition on social media, so the key to success is getting high engagement.
The question everyone’s asking is how to attract that type of engagement. Your first step is to create content that is relevant to the wants and needs of your target audience. It should provide them with value as well. This content could be educational, entertaining, or informative. Next, it’s time to share this content across all appropriate social media channels. That’s where things start to get tough.
Instead of just sharing links on your facebook page, try one of these great ways to share your content and increase your engagement.
1.) Collaborate With Influencers
It can be scary to reach out to an influencer in your industry! The idea of taking that leap and putting your brand out there is enough to make many of us want to crawl back into bed. Before you do that, hear me out! Brainstorm what you want to say to them. What about them inspires you and your audience? How do your brands relate? What value can a collaboration bring to the table? Creating meaningful partnerships with a well known and trusted Instagrammer can bring you a lot of growth, credibility, and exposure!
2.) Use Images
Did you know that Facebook posts that have pictures get 104% more comments and an 85% higher click-through rate? In a study conducted by Buffer, they found that tweets with images get 18% more clicks and 84% more favorites as well as 150% more retweets. There are some great tools out there that can help you implement images into your posts. An all-time favorite is Canva. You can also refer to this amazing cheat sheet!
3.) Become A Part Of A Niche Community
These days, it is prevalent for people to be a part of an online community whether that be a Facebook group, message board, forums, etc. These are niche communities made up of like-minded individuals. Niche communities are often much more active than your general Facebook friends, or twitter feed. For example, you could share your information with 1,000 people on your Facebook feed, but only 50 of those people may engage. If you post in a community full of relevant people, they are much more likely to engage. Just remember; be an active community member and don’t just show up to promote yourself.
4.) Go Live
By now, you’ve most likely noticed many people going live on Facebook and Instagram. This feature gives you the freedom to share something with your community. Going “Live” can be for anything from a launch, an event, training, you name it. It can also be a great way to relate to your audience and make your business seem more personable. This can be done with a Q&A session, or maybe a little look behind the scenes. Many companies are using it to engage with their customers directly.
5.) Share A Helpful Infographic
Knowledge is power, and it’s very admirable when a business or influencer is willing to share their expertise without expecting a transaction in return. Think about tips and tricks that you can share with your followers. A great way to do this is in an infographic. Infographics are a great way to display fact and numbers in a visually appealing way that your readers can refer back to as a trusted resource.
What are your favorite ways to share your content on social? We’d love to hear from you!