Representing a brand in today’s market means tackling multi-platforms to reach a broad target audience. Approaches to mastering the art of grabbing your consumers’ attention starts with the delivery. Growing by 320 million users in 2018 alone, social media has grown to be one of the leading marketing strategies. Brands gain a presence on social media by posting content that demonstrates the product or service being provided. Users who follow the account will engage with the brand’s content by “liking” or “commenting” on posts, which helps the brand gain feedback.
Social media is a great way to get the word out there about your brand. But once you have loyal followers on your account, what can you do to improve your presence on social media?
The term “helping others” may not be clear at first. On social media, the word “help” takes a whole new light.
Think about it like this: treat others the way you want to be treated.
Your brand has a presence on social media ultimately because you want to educate your audience about the product or service your brand provides and give incentive for them to engage with the content. What does this mean?
Read more to learn some tips to treat your followers the way you want to be treated, and benefit from it!
Engaging your account’s audience is the key to establishing a lasting impression on social media. The best way to approach this is to keep this in mind: you want to talk with your followers, not at them. When one of your followers comments on your post, send a reply comment. This shows your followers that you appreciate their feedback. Moreso, replying to their comment will motivate them to engage more in the future. A practice that when exercised regularly, will greatly increase the probability of users to reach out. Posting daily and employing hashtags are also effective methods to encourage users to join the conversation about your brand. Posts could range from pictures to videos to quotes by consumers that stood out to you. A variety of posts will create excitement and catch the eye of your target audience.
The number of likes and comments on a post are viewable for all followers on a news feed. If you are scrolling through Instagram and you see a post that has one thousand likes and a couple hundred comments, the impression would be that it is a thriving business profile and is a significant account for its target audience; as opposed to a personal account that receives twenty likes and under ten comments from its most loyal followers. The number of likes or comments determines the impression your account has on each user. So now what?
Like your followers’ posts! Comment positive feedback! Shout out a complimentary business to advertise their services. Giving a shout out to significant work done by a business with values that parallel to yours will boost both your brands. Shouting out the works of other businesses keeps you connected to the industry’s influence and raises the likelihood of your brand receiving a shout out. Publicly communicating with fellow business accounts on social media will mutually benefit both brands and the overall engagement outcome.
The interaction between business accounts will show your followers that you are open to engagement and will motivate those fellow accounts to “help” you too!
Share the love so you can receive it too.